This Is How The Famous NIKE Sneakers Started

 The World's Famous NIKE Sneakers

 

  Nike, the world’s most popular and biggest sportswear company. In just over 50 years, one man’s dream of better shoes turned into a global corporation worth over $100 billion. Today, we’re going back to the earliest days of Nike to figure out how that magic happened and what the ingredients were to their success.

An American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight. The company takes its name from Nike, the Greek goddess of victory. For the impressive sum of $35 ,the swoosh logo was made. In addition to manufacturing sportswear and equipment, the company started operating retail stores under the Niketown name. 

In 1982, Nike aired its first three national television ads, created by newly formed ad agency Wieden+Kennedy (W+K), during the broadcast of the New York Marathon Nike has acquired and sold several apparel and footwear companies over the course of its history. Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire sneaker company Converse. The company acquired Starter in 2004 and soccer uniform maker Umbro in 2007. With this revolution Nike has sneakers worth from $100 to $475,500 (Nike Waffle Racing Flat “Moon Shoe").

Today Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In 2020, the Nike brand was valued at approximately 34.8 billion U.S. dollars, which was an increase of over two billion U.S. dollars from 2019.

-by Sumithu.R